Although you probably reviewed most of the basics in your onboarding call, you may still have a few more questions about exactly what it is that we do.

First and foremost, Good Vibe Squad is a marketing automation company, which means we automate your email marketing and social media presence using original content that we create. Once a campaign goes live, our platform automatically emails your contacts and updates your Facebook, LinkedIn and Twitter accounts. After that, it’s your responsibility to log into the Good Vibe Squad app and find out which of your contacts are most engaged (so you can follow up accordingly).

Of course, there’s a lot more to Good Vibe Squad. But for the sake of keeping things simple, here are a few common misconceptions:

Setting Goals: Optimization & Benchmarks

List Optimization Phase

Once we receive your list of contacts, we begin the list optimization phase to ensure the highest possible delivery rates.

Here’s how it works: We rely on smaller test lists to verify that all of your contacts have active and valid email accounts. The optimization phase is initiated each time you import a list of contacts. Those contacts will receive the next campaign over a span of five days. Why? Because if we immediately email your entire list, some emails will inevitably bounce and we risk harming your delivery reputation (an essential part of email marketing). It can take months to salvage a bad reputation, so we do everything we can to help you avoid this.

So, we use the first campaign to make sure your reputation is stellar from the start. We’ll also proudly display the delivery rate for every campaign we send out.

So, we use the first campaign to make sure your reputation is stellar from the start. We’ll also proudly display the delivery rate for every campaign we send out.

In the meantime, if you log into your account and notice that we haven’t sent to 100% of your list, do not be concerned. The optimization phase is underway!

Email Marketing Benchmarks

Metrics Overview

Unique Opens and Open Rate

Your total number of email contacts plays a huge role in unique opens, which provides a total instead of a rate. Open rate, on the other hand, accounts for the size of your list — giving you a ratio that can be benchmarked against industry standards.

Remember: Even the most successful email marketing campaigns fall way below the 100% open-rate mark. (Just look at the table below.)

Q. What is a normal open rate?

A. It depends on the type of industry and size of your email list.

Q. How do these metrics change over time? (After 3 months, etc.)

A. As customers become more familiar with your content, they are usually more willing to open and read future emails. Thus, email open rates generally improve over time. Although the differences aren’t usually too drastic, you can attribute these small (but meaningful) improvements to stronger customer relationships.

Clicks and Click Rate

Your total number of clicks and click rate both indicate the level of engagement among readers. Generally speaking, most click rates are considerably lower than open rates — with most successful campaigns hovering around the 2% mark.

Since your emails are not focused on sales or discounts, you might see lower click rates. This is not a reason for concern; it simply means that there is less incentive for readers to take immediate action. Our emails are designed to help you stay top-of-mind and build long-term relationships with customers, both of which cannot be measured by click performance.

For optimal results try out our best practices.

Best Practices

Welcome to the Good Vibe Squad portal. Browse videos, templates, one-pagers and guides that will help you get the most from your online marketing.

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Frequently Asked Questions: The answers to our most common inquiries all on one page.

What’s included in my package?

For more information about what’s included in your specific package, contact us.

What are the Terms of Service?

Customer happiness is our No. 1 priority, and we will always do everything in our power to help our customers get the most from our service.

All of our packages include a 12-month commitment. We ask for this because staying top of mind requires that you provide valuable content consistently over time. We believe this approach gives our customers the greatest benefit in the long run.

The first email you receive after signing up with OutboundEngine will have the subject line “Welcome Aboard” and will include your terms. We’ll also send you the complete Terms of Service via email after your initial login to the app.

What’s not included in my package?

The three most popular supplemental OutboundEngine offerings are Referral Engine, Review Engine and Premium Content. Depending on your industry, some of these products may be included as a part of your package.

Review Engine is available as an upgrade to your account for $50 per month. You can generate new reviews, showcase your best reviews, stay on top of existing reviews and monitor your competition’s reviews, all from your OutboundEngine app. (Please note: Review Engine is not available for financial advisors at this time.)

Referral Engine is included in the Premium plan or is available as an upgrade to your account for $50 per month. When you look at your customer list, do you know which of those customers may require your services in the next three to six months? Measure the heat from your network and generate new referrals with OutboundEngine.

Specialty Content is available as an upgrade to your account for as low as $35 per month. Position yourself as an expert in your field and target the right contacts with content that speaks to them. Share what you do best and increase your email engagement by up to 50 percent. (Please note: Premium Content is only available to Insurance and Real Estate customers at this time.)

How do I reset my password?

If you have forgotten your password and need to reset it, please check out our knowledge-based article below.

When are you posting to my social pages?

OutboundEngine’s social media posts will position you as a thought leader with your online network. We’ll post five posts per email to your three major social networks (Facebook, LinkedIn and Twitter) for a total of 30 social media posts per month.

When we post:

Will you notify me before my campaign is sent?

Yes, you’ll receive an email four days before your campaign launches with an image of the upcoming campaign. You can also preview your campaigns from the campaigns tab in the OutboundEngine app.

What will the open rate for my emails be?

That’s a tough question to answer. It depends on how many customers you have in your database and what industry you’re in. For more details about which benchmarks to aim for, visit our Setting Goals page.


Do you need a quick tutorial to help update your personal note? Looking for a step-by-step walkthrough when adding new contacts? Look no further!

Check out our knowledgebase for detailed instructions to assist you when making changes to your account.

Get Help

Customer Success is a big deal around here. We work together as a team, fine-tuning your marketing so you get the best results. Our best advice for customers who have questions: If you need help, call us.

That’s it, it’s that simple.

We’re here to bring your ideas to life and ensure your success. Customer happiness is No. 1, and we’ll go the extra mile to make sure you get the most from your investment.

Call us: (888) 988-5526

Email us: support@outboundengine.com

Submit a request: http://support.outboundengine.com/


Monday, Wednesday, Thursday | 8:00am – 6:00pm
Tuesday | 8:30am – 6:00pm
Friday | 9:00am – 5:00pm

Meet Sam, one of the friendly voices on the other end of the line.

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