Mortgage Sales Mastery

The Mortgage Sales Mindset

Expert Closing Secrets That Might Surprise You

There are a select few people out there who are natural-born salespeople. They have this charisma about them that makes it easy to sell anything from vacuums to insurance. For the majority of us, seeing these salespeople in their element can be intimidating… and even discouraging.

 

But after working side-by-side with hundreds of loan officers over the years, researching and learning exactly what separates average originators from the top producers, we’ve found that you don’t need jedi-sales skills to reach exponential growth in terms of loan volume.




Increasing your lead-to-client conversions doesn’t require years of practice, exceptional people skills, or a natural-born talent for sales. 

 

In fact, there are small changes that you can start making right now in your business that will have massive impacts on your conversions and growth.




At the end of the day, mastering your sales process isn’t about being the most charismatic person in the room. It’s about maximizing every last opportunity, playing the “numbers game” to your greatest advantage, and knowing how to gain your borrowers’ trust.

Whether or not you decide to partner with Good Vibe Squad, we still want to provide as much value to you as possible in helping you grow your business. In fact, providing value to as many people as possible is actually one of the proven sales strategies that you should be using in your business (more on this later).

Throughout this page, we’ll break down some of the proven strategies that top producers use to connect with more borrowers and convert more leads into clients.

 

To get started, let’s uncover the low-hanging fruit that most loan officers overlook:

The Mortgage Sales Numbers Game

Why Persistence ALWAYS Beats People Skills 

The first thing you need to know about increasing your sales conversions has nothing to do with WHAT you should say to your prospects to get their attention. 

If you’re reading this, you’re probably a mortgage advisor who knows your loan products, you know how to help people get into a home, and you genuinely care about providing value to your clients. That alone will get you far. 

After working with hundreds of mortgage professionals over the years, we’ve seen firsthand that increasing your closing ratio actually has far less to do with sales skills or charisma, and much more to do with just putting in a little more effort than your competitors.

You’d be surprised by the amount of mortgage professionals who are missing out on massive amounts of opportunities… all because they fail to understand that sales is a numbers game.

Let’s break down some statistics to explain what we mean. (The following stats are from the Harvard Business Review.)

This shows a massive disconnect between what average sales people are doing, versus what the successful people are doing to maximize their opportunities. Because while most sales people barely reach out to their prospects at all, it actually takes SEVERAL contact attempts to get someone’s attention and give yourself a fighting chance at converting them into an actual client. 

Here are some stats that show what we mean by this:

It can take OVER 5-12 outreach attempts to finally capture your lead’s attention and seize your chance at converting them into a borrower. But despite this fact, most of your competitors are NOT putting in the effort it takes to capture their leads’ attention!

This poses a massive opportunity for YOU as a mortgage professional. Simply by being more persistent, and increasing your outreach attempts, that small change alone will give you an advantage over competitors and increase your conversion rate!

It can take OVER 5-12 outreach attempts to finally capture your lead’s attention and seize your chance at converting them into a borrower. But despite this fact, most of your competitors are NOT putting in the effort it takes to capture their leads’ attention!

This poses a massive opportunity for YOU as a mortgage professional. Simply by being more persistent, and increasing your outreach attempts, that small change alone will give you an advantage over competitors and increase your conversion rate!

It can take OVER 5-12 outreach attempts to finally capture your lead’s attention and seize your chance at converting them into a borrower. But despite this fact, most of your competitors are NOT putting in the effort it takes to capture their leads’ attention!

This poses a massive opportunity for YOU as a mortgage professional. Simply by being more persistent, and increasing your outreach attempts, that small change alone will give you an advantage over competitors and increase your conversion rate!

This poses a massive opportunity for YOU as a mortgage professional. Simply by being more persistent, and increasing your outreach attempts, that small change alone will give you an advantage over competitors and increase your conversion rate!

It can take OVER 5-12 outreach attempts to finally capture your lead’s attention and seize your chance at converting them into a borrower. But despite this fact, most of your competitors are NOT putting in the effort it takes to capture their leads’ attention!

Advertising on Social Media: How Does It Differ From Social Media Marketing?

Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Social media marketing and paid social advertising, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.
Want to reach your intended audience with ease? Capitalize on social networks advertising and align your strategies with the behavior patterns of your ideal customers to promote your business in the most cost-effective way.

Drive Greater Results With Paid Social Media

As more people use social media to connect with businesses, the amount of competition also increases. Let our social advertising agency refine your social media ad strategy and serve social media advertising that hooks the attention of your target leads throughout your marketing funnel.
Thrive Internet Marketing Agency is one of the most established social media advertising companies, providing conversion-centric social media ad services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your paid social media campaigns.
Get in touch with our social media advertising company and discover the best social media platforms for business niches with unmet needs!

Why Your Business Needs To Use Social Media Advertising

Maximize Your Visibility and Save Time, Effort and Money
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.
Here are more reasons you should pay attention to your paid social media campaigns:
Paid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, Thrive has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!
Working on a limited budget? Begin advertising using social media to amplify your organic posts’ online reach. Different types of social media advertising channels provide flexible ways to turn your top-performing content into social media ads and reach people who are highly interested in what you’re offering.
Advertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center‘s paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.
Paid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, Thrive has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!
Working on a limited budget? Begin advertising using social media to amplify your organic posts’ online reach. Different types of social media advertising channels provide flexible ways to turn your top-performing content into social media ads and reach people who are highly interested in what you’re offering.
Advertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center‘s paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.
Paid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, Thrive has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!
Working on a limited budget? Begin advertising using social media to amplify your organic posts’ online reach. Different types of social media advertising channels provide flexible ways to turn your top-performing content into social media ads and reach people who are highly interested in what you’re offering.
Advertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center‘s paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.

Results-Driven Social Media Advertising Company

Achieve the Highest Yield at the Lowest Cost Possible

Social media advertising can be a daunting task, especially if you do not have the expertise, knowledge and skills required to support the development, implementation, monitoring and optimization of paid social media advertising campaigns.
Looking for a reputable social media advertising agency to manage your social ads?
Thrive Internet Marketing Agency is your partner in navigating this complicated, ever-changing social media landscape. Since 2005, we have been assisting local businesses, multi-location companies, enterprises and franchises with their social media advertising needs.
Discover how our social advertising strategies accelerated the online growth of these clients:

AUTOMOTIVE PARTS MANUFACTURER

+63%

New Facebook Followers

+230

Facebook Post Engagements
Our digital marketing agency follows a systematic approach to ensure all our online marketing efforts deliver profitable results. Leverage Thrive’s internet marketing services today and let us help you boost your customer acquisition and retention rates.

ECOMMERCE STORE

+546%

Conversion Rate

+11,400%

Live Chat
Thrive was tapped to manage the paid social media campaign of an online shop in Southern California. With a strategic combination of organic and paid social media advertising campaigns, we helped the client gain 794 percent ROI and an increase of 84 percent in Facebook referrals to its website at only $0.15 cost per click.

FULL-SERVICE RV DEALER

+350.26%

Sales Volume

+451%

Unit Sales
Our Facebook advertising company partnered with a full-service RV dealer in Fort Worth, Texas, to help position its latest brand promotions in front of highly interested buyers. We’ve launched several social media advertisements that generated increased website traffic, link clicks and follower growth rate for the client.

Social Media Platforms Your Business Should Consider Using for Advertising

Ensure the Most Efficient Use of Your Resources
Global social media statistics reveal that, on average, online users visit more than six different social media platforms per month and spend approximately 2.5 hours using social media every day. With a myriad of social media platforms for business available today, coupled with your potential customers’ limited social media use, it’s important to choose the right channel to display your social media advertisements.
Several marketers make the mistake of riding the trends without consulting with social media advertising companies or doing research. As a result, they invest in social media and advertising channels that are inappropriate for their specific niche and do not deliver profitable results.
At Thrive, we help you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.

Social Media Platforms for Business Niches With Different Needs:

Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Facebook advertising companies recommend Facebook ad management to businesses looking to micro-target their exact audiences and acquire immediate results. Facebook social networks ads are typically approved within 24 hours, making it easier for you to get sales within a couple of days!
With approximately 1.07 billion active users worldwide, Instagram advertising comes very close to advertising on Facebook in attracting followers and increasing brand engagements. Instagram advertising offers incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management.
Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Facebook advertising companies recommend Facebook ad management to businesses looking to micro-target their exact audiences and acquire immediate results. Facebook social networks ads are typically approved within 24 hours, making it easier for you to get sales within a couple of days!
With approximately 1.07 billion active users worldwide, Instagram advertising comes very close to advertising on Facebook in attracting followers and increasing brand engagements. Instagram advertising offers incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management.

How Much Does Social Media Advertising Cost?

Pay the Right Amount for Each Click and Impression
The cost of social media advertising is relatively low compared to other advertising methods, such as print advertising, broadcast advertising and product placement advertising. However, some companies are still hesitant about investing in social media advertising for businesses because they don’t understand its pricing system.
Facebook advertising cost, Instagram advertising cost, Twitter advertising cost and other social media ad spending are based on different variables, including:
For example, Facebook advertising companies handling Facebook ads management for brands in the apparel ($0.45 average CPC), travel and hospitality (0.63) or retail ($0.70) industries could expect lower cost per click than those in the finance ($3.77), consumer services ($3.08) or B2B market ($2.52).
Thinking of advertising using social media? Discover the average social ad spending of the six most popular social media platforms for business and let’s get your Facebook advertising management and paid social media campaigns started!

Average Advertising Cost for Each Social Media Platform:

Facebook advertising management rates vary per industry. On average, it costs as little as $5 per day or $0.97 per click to run a Facebook ad campaign. With this Facebook advertising cost, you can expect an average of 1.11 percent click-through rate (CTR) in the News Feed.
The rate of advertising on Twitter depends on the type of social media advertisements you use. In general, Twitter advertising cost ranges from $0.50 – $2.00 for each first action, such as a click, reply or retweet. Promoted accounts, however, cost $2.50 – $4.00 per follower.
Facebook advertising management rates vary per industry. On average, it costs as little as $5 per day or $0.97 per click to run a Facebook ad campaign. With this Facebook advertising cost, you can expect an average of 1.11 percent click-through rate (CTR) in the News Feed.
The rate of advertising on Twitter depends on the type of social media advertisements you use. In general, Twitter advertising cost ranges from $0.50 – $2.00 for each first action, such as a click, reply or retweet. Promoted accounts, however, cost $2.50 – $4.00 per follower.
Facebook advertising management rates vary per industry. On average, it costs as little as $5 per day or $0.97 per click to run a Facebook ad campaign. With this Facebook advertising cost, you can expect an average of 1.11 percent click-through rate (CTR) in the News Feed.
The rate of advertising on Twitter depends on the type of social media advertisements you use. In general, Twitter advertising cost ranges from $0.50 – $2.00 for each first action, such as a click, reply or retweet. Promoted accounts, however, cost $2.50 – $4.00 per follower.

Thrive’s Social Media Advertising Services

Get Expert Support to Achieve Your Company’s Growth Goals

Running ads on social media is a surefire way to acquire new customers and repeat business – but our social and Facebook ads agency doesn’t just stop there. Besides social advertising and Facebook ad management services, we also offer social media marketing solutions to support your conversion rate optimization (CRO) efforts. Our social media marketing experts conduct in-depth social media audits to develop your marketing and launch sustainable campaigns.
Thrive is more than just a social and Facebook advertising company: We serve as your social media managers. From building an effective social and Instagram advertising campaign and monitoring social media advertisement results to overseeing multiple social media accounts, our social media management firm can handle it all for you. We help you decide on the right social media platforms and marketing strategy for your business to bring in the most results and ensure your online growth.
Our social media advertising agency combines social media management and different types of social media advertising – such as Instagram, TikTok, LinkedIn and Facebook advertising services – to showcase your unique brand voice and ensure all customer touchpoints are covered. Our goal is to make your brand more inclusive and consistent across platforms. We can also connect you with our web design specialists to make your website ADA compliant and ensure all site elements align with your social branding.
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