The mortgage industry is highly competitive and, to be successful, you need a focused plan for quality mortgage lead generation. However, creating a consistent pipeline of leads every month is often the most challenging aspect of the mortgage industry. Loan officers often struggle with finding qualified mortgage leads consistently. Using these 10 lead generation strategies can help you connect with more potential clients and help you develop a consistent stream of leads for your business.
1. Social media marketing
Social media is a great way to connect with potential clients and gain new leads. Sites like Facebook, Instagram, LinkedIn, and Twitter, allow your business to create an online presence where you can work to build a loyal following of customers and leads. In order to be successful with social media, it is important to engage with your customers. Create useful content that sparks conversation and, when questions are brought up, be sure to engage and provide answers. For a successful social media account, it is important to provide new content consistently, as well as provide regular engagement.
2. Local listings
Listing your business in local online directories, as well as establishing a Google My Business account, will help ensure that you are front and center when leads search for local mortgage companies and loan officers.
3. Personalized landing pages or websites
In today’s internet-based society, it is essential to establish an online presence. This can be a business website or landing page. When creating these pages, it is essential to include high-quality content that helps educate potential clients and answers some of the most common mortgage industry questions. Make sure to have clear and precise call-to-actions (CTAs). Don’t forget to include a contact form that allows you to capture lead contact information.
Referrals are still one of the best ways to generate new leads. If you are a new loan officer, consider turning to family and friends for initial referrals. Once you have satisfied customers, don’t be afraid to ask them for a referral after a closing. Oftentimes they have friends or family that are looking to buy or sell a home as well.
Advertising is a powerful way to generate interest in your services as well as boost lead generation. These days, when it comes to advertising, your options are endless.
Traditional advertising options, such as placing advertisements in local newspapers and magazines, can still be a highly effective lead generation tool depending on your target market. Other traditional marketing options can include information leaflets or brochures that can be shared and passed out by networking partners, mail flyers or postcards, and billboard or print advertising outdoors.
In our online-based society, online advertising offers a world of different options. Your options are unlimited, from pay-per-click advertising on search engines to social media advertising and sponsored posts. Other online advertising options include banner advertising on partner websites, targeted ads, website classifieds, and email campaign marketing.
6. Purchasing mortgage leads
If your budget allows, purchasing qualified mortgage leads is a good way to target specific lead generation. When purchasing leads, you provide your target audience information, and the mortgage lead seller matches qualified leads for a fee. When thinking about purchasing leads, there are a few things to consider. Will the leads be exclusive or non-exclusive? Do they have a return policy should the leads prove poor?
7. Networking with real estate professionals and other businesses
Networking is an essential part of lead generation for the mortgage industry. Joining your local Chamber of Commerce and looking for local real estate networking events is a great place to start. Make sure that you have business cards available to hand out during these events and work to build relationships that can help foster potential leads. When relationships are established, partnerships are possible. For example, partnering with a real estate agent allows you to provide them with marketing material that they share with their clients and vice versa. In addition, you can co-sponsor an open house where your contact material is also included.
8. Community event participation
Participating in or sponsoring community events, such as local baseball teams, charity events, or even your local school’s PTA, can be a great way to establish yourself in your local community and provide networking opportunities.
9. Publish quality content
Showcasing your knowledge and understanding of the mortgage industry to others is a great way to show potential leads that you are an expert in the industry and help to develop trust. Creating articles for local magazines, real estate publications, or even local newspapers can be a great lead generation tool.
These days, more and more people are turning to reviews when it comes to deciding on any type of product or service, so quality reviews can often be one of your best forms of lead generation. After a successful closing, don’t be afraid to ask your customers to write a review. In order to make it easy for them, provide a direct link to a review site where they can post their review.
Using All Your Available Tools for Lead Generation
When it comes to creating a steady stream of leads for your business, you must take advantage of all your available tools and options. Implementing the strategies here can help boost your lead generation and provide you with the stream of qualifying customers you are looking for. However, if you are still looking for more ways to boost your lead generation, the team at Good Vibe Squad can help. To learn more about how our Unfair Advantage™ program can help you generate more qualified leads and leave your competition in the dust, schedule a call with us today.