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Our Proprietary 3 Phase AAA Formula Loan Acquisition System Booklet

Top 6 Mistakes To Avoid When Growing Your Mortgage Business

As a Loan Officer, you have a lot riding on your mortgage business. Here are some important lessons that you do not want to learn the hard way. Mistake #1: You Pay Big Money For Lead Generators A lot of mortgage lenders pay for “lead systems” that fall flat. These guys will promise you new

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What You Should Do With Mortgage Leads That Aren’t Ready

So your client isn’t quite ready to pull the trigger. Here’s your next move. An Interested Borrower Says, “I’m 6 to 12 months out from buying a home.” As a loan officer, you’ve probably gotten that objection before. But more often than not, when a prospect says they’re a year away from buying a home,

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Top 6 Problems with Most Mortgage Lead Generators

Here’s the harsh truth about why most lead generators come up short. Problem #1: Your Leads Are Uninformed As a loan officer, you have to put yourself in the prospect’s shoes. After a long day of work, Susie Homebuyer is trying to whip up dinner and get the dishes done so she can relax for

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The 5 Emotional Phases of Growing Your Mortgage Business

For mortgage lenders, growing your business is no easy task. Here’s how to set the right expectations about the road ahead. Phase 1: Uninformed Optimism Maybe you’re somewhat new to the industry, or maybe you’re trying a different marketing strategy. Either way, this big change makes you hopeful for the future! You haven’t quite gotten

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