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Video Lighting Tips for Your Mortgage Marketing Materials

Video Lighting Tips for Your Mortgage Marketing Materials

Video marketing is growing in popularity and successful businesses are realizing that they need to take advantage of this marketing media. In fact, Invideo reports that 9 out of 10 viewers report they want to see more videos from brands and businesses. However, this means you may need to up your game when it comes

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Funny Mortgage Memes for Your Social Media

Funny Mortgage Memes for Your Social Media

If you have a social media account, chances are you have seen a wide variety of memes shared by friends and family. These memes are cultural shorthand or sorts designed to emphasize a story or point in an often humorous way. Because of their popularity and the fact that many users are eager to share

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Guide on How to Do Mortgage Advertising in Social Media

Guide on How to Do Mortgage Advertising in Social Media

As a mortgage professional, you know that your industry must comply with a long list of state and federal regulations. This is especially true when it comes to both traditional forms of advertising, as well as advertising on social media. Mortgage loan ads must follow specific guidelines and any form of mortgage loan advertising is

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Inbox Zero: How to Organize Gmail

Inbox Zero: How to Organize Gmail

According to the Harvard Business Review, the average business professional spends 28% of the workday reading and answering emails. Much of that time is spent sifting through your inbox determining which emails require immediate attention and which emails are nothing more than spam. But is there a way to reduce the amount of time spent

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How To Embed Video in Email

How to Embed Video in Email

If you haven’t already considered adding video to your email marketing strategy, now is the time to do so. Research shows that adding the word “video” to an email subject can boost open rates by 19%, clickthrough rates by 65%, and a drop in unsubscribe rates by 26%! As you can see, adding video has

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Benefits of Influencer Marketing in the Mortgage Industry

Benefits of Influencer Marketing in the Mortgage Industry

Influencer marketing is quickly becoming the best way to build and grow your brand online. In fact, Forbes reports that influencer marketing is growing faster than digital ads and providing much greater benefits for companies around the world. But what is an influencer and how is influencer marketing really able to benefit your mortgage business?

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