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Career & Business

Loan Officer and Real Estate Agent Relationship: Is It Important?

Loan Officer and Real Estate Agent Relationship: Is It Important?

Every loan officer understands the power of building and nurturing relationships with key professional partners, but is a real estate agent relationship really important for a loan officer? Real estate agents can be one of the most beneficial relationships for both the loan officer and the real estate agent. The industry knowledge that can be …

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Can a Loan Officer Influence Underwriter?

Can a Loan Officer Influence Underwriter?

Loan officers and underwriters are both essential to the mortgage industry and the home-buying process. But can a loan officer influence the underwriting process? While both roles are essential to the home buying process, an underwriter must maintain an unbiased opinion when it comes to evaluating the risk potential of a loan. For this reason, …

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Important Mortgage KPIs and How to Track Them

8 Important Mortgage KPIs and How to Track Them

The mortgage industry is consistently changing and, to remain competitive, mortgage lenders must constantly adjust their marketing strategies in order to respond to the ever-changing interest rates and remain one step ahead of their competitors. One effective way to do this is by monitoring key performance indicators (KPIs). But what mortgage industry KPIs should you …

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Mortgage Refinance Leads: What You Need to Know

Mortgage Refinance Leads: What You Need to Know

Mortgage refinancing is a major component of every mortgage business and generating leads is something that every loan officer works to do. But what exactly are mortgage refinance leads? Should you buy them? Can you obtain exclusive refinance mortgage leads? This quick guide will take a closer look at what these leads are and how …

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Video Lighting Tips for Your Mortgage Marketing Materials

Video Lighting Tips for Your Mortgage Marketing Materials

Video marketing is growing in popularity and successful businesses are realizing that they need to take advantage of this marketing media. In fact, Invideo reports that 9 out of 10 viewers report they want to see more videos from brands and businesses. However, this means you may need to up your game when it comes …

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Using LinkedIn Video Messaging to Connect with Your Mortgage Prospects

Using LinkedIn Video Messaging to Connect with Your Mortgage Prospects

LinkedIn is a social media platform designed for business professionals as a way to find and build professional relationships. Unfortunately, with so many professionals on LinkedIn, it can be difficult to actually make connections, with many traditional messages simply filling up already filled email inboxes. Video messaging, however, gives you the ability to stand out …

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