Career & Business

Testimonial Marketing: Using Client Testimonials for Lead Generation

Testimonial Marketing: Using Client Testimonials for Lead Generation

As a mortgage professional, your business depends on quality lead generation to achieve success. One tool is often overlooked, despite being a valuable lead generation tool. Satisfied clients often offer reviews, and these can be powerful in the world of lead generation. Why are testimonials important when targeting new leads? What is testimonial marketing? Testimonial …

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Adding Live Chat Box for Mortgage Websites

Adding Live Chat Box for Mortgage Websites

In today’s world, people are used to being able to access information and what they need at the touch of a button. When it comes to your mortgage website, potential clients want access to fast responses, quality customer service, and easy-to-use tools to obtain the information they need at any time of day or night. …

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Loan & Mortgage Flyers: Why Printed Materials Are Still Effective

Loan & Mortgage Flyers: Why Printed Materials Are Still Effective

When you think of mortgage marketing materials and your marketing campaign, chances are your focus turns to digital marketing solutions, such as social media and email marketing campaigns. However, focusing solely on a digital platform may leave you missing out on the great potential that loan officer flyers and mortgage direct mailers can offer your …

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Tips on How to Take Pictures with a Selfie Stick for Lead Generation

Tips on How to Take Pictures with a Selfie Stick for Lead Generation

Lead generation is essential to your success as a loan officer, and you know that building and nurturing a relationship is an important component. Social media, such as Facebook or Instagram, allows you to create a profile and connect with potential clients. Putting your best face forward is essential to get the most of this …

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Loan Officer Tips to Help Clients with Low Appraisal

Loan Officer Tips to Help Clients with Low Appraisal

Appraisals are a necessary part of the home buying process. However, the loan appraisal process can throw a wrench in the home buying or refinancing process when the appraisal comes back lower than expected. While low appraisals do not happen often (according to Fannie Mae they occur less than 8% of the time), they can …

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Loan Officer Business Cards as Marketing Tools

Loan Officer Business Cards as Marketing Tools

In the digitally driven world we live in today, marketing tends to focus on things like a business website or social media marketing. While these are important tools, loan officers should not turn their back on time-tested marketing tools, such as business cards. Mortgage loan officer business cards offer you various advantages that the digital …

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A Thank You Card from Mortgage Loan Officer as Lead Generation Tool

A Thank You Card from Mortgage Loan Officer as Lead Generation Tool

As a mortgage loan officer, you are always looking to generate new leads. In today’s world, technology is often the most common form of advertising and communication. Emails and social media often dominate your daily lead generation. While these methods are very effective, an old-fashioned thank you letter is often more effective as a lead …

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