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The Art of Cold Calling to Generate Leads

The Art of Cold Calling to Generate Leads

In today’s age of text messaging and social media marketing, cold calling to generate leads may seem old-school. It’s important to remember that leads are still human beings and not resources. Direct interaction allows you to build immediate rapport and establish a relationship upfront. This article will help you understand the process of cold calling …

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Is There a Difference Between Mortgage Broker and Real Estate Agent?

Is There a Difference Between a Mortgage Broker and a Real Estate Agent?

There are a lot of moving parts to a real estate transaction and several key players collaborating to close the deal. If you’re new to real estate lingo, you may have a lot of questions. One of the most common questions we get is, “is there a difference between a mortgage broker and a real …

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Loan Officer Tips: Building Your Referral Network

Loan Officer Tips: Building Your Referral Network

A strong referral network is vital to building trust in your financial transactions and competitive portfolio. A referral network is a collection of individuals who recommend the business to one another, and it’s an excellent method to expand your customer base. If you’re a loan officer, you should constantly be on the lookout for referral …

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What is Contact Management?

What is A Contact Management?

Are you confused about the different contact management software (CMS) systems available for your business? It can be overwhelming when you define your business processes to increase the efficiency of your day-to-day interactions. This article will help you understand contact management and the difference between contact management and customer relationship management (CRM). Our goal is …

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Closing Gift Ideas for Loan Officers to Drive Repeat Business

Closing Gift Ideas from a Loan Officer to Drive Repeat Business

Nothing is more refreshing to your clients than getting a personalized gift of exceptional quality that welcomes them into their new homes. Read more for great ideas for closing gifts that will have your clients bragging about working with you to all their contacts. One of the easiest ways to get new business is through …

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Benefits of Google Ads to Grow Your Mortgage Business

Benefits of Google Ads to Grow Your Mortgage Business

Advertising works. It works so well that even Google advertises. They also provide advertising services. Keep reading to learn the benefits of Google Ads to grow your mortgage business. Sponsored advertising brings in millions of leads for businesses. Your mortgage business can benefit from using Google Ads as a part of your marketing strategy. One …

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Guide on How to Qualify Leads for Mortgage Loans

Guide on How to Qualify Leads for Mortgage Loans

Time is the most valuable resource loan officers have when it comes to creating a high revenue-producing business. Therefore, it’s important to know how to qualify leads for mortgage loans immediately. The top reasons borrowers are rejected for loans are: A low credit score Recent negative credit history Bankruptcy Debt-to-income ratios. At the beginning of …

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