Good Vibe Squad

Why Do You Need Mortgage CRM Software in Your Business?

Mortgage CRMs are a tool that can make or break a company’s success. They have many great advantages – from their pipeline management services to their marketing services, compliance regulation, and the tackling of tedious tasks that prove to be all too time-consuming for loan officers. What is a mortgage CRM? Mortgage CRM, or Mortgage …

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Mortgage Lead Generation for Your Business

Mortgage Lead Generation for Your Business

The only way any company can grow is by accruing leads, including mortgage lending companies. Lead generation is, quite possibly, the most important thing any business does, so it’s vital that companies develop strong lead generation strategies. However, most struggle with lead generation. Usually, when people think about lead generation, they become overwhelmed with the …

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Top Reasons Why Mortgage Facebook Ads Don’t Work

There are currently more than 2.85 billion active Facebook users around the world today, and that number is only expected to grow in the coming years. This makes Facebook an excellent place to advertise products and companies, as hundreds of millions of people may potentially be reached through a Facebook ad. But if you don’t …

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Mortgage Email Marketing Guide for Generating Leads

Knowing the best ways to market your company can be incredibly difficult. Traditional means would have you invest in billboards, commercials, or radio advertisements. But the most effective way to communicate with potential customers today is through email marketing campaigns. Email marketing is a powerful tool that can exponentially increase the amount of business your …

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What You Should Do With Mortgage Leads That Aren’t Ready

So your client isn’t quite ready to pull the trigger. Here’s your next move. An Interested Borrower Says, “I’m 6 to 12 months out from buying a home.” As a loan officer, you’ve probably gotten that objection before. But more often than not, when a prospect says they’re a year away from buying a home, …

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