Good Vibe Squad

Top Reasons Why Mortgage Facebook Ads Don’t Work

There are currently more than 2.85 billion active Facebook users around the world today, and that number is only expected to grow in the coming years. This makes Facebook an excellent place to advertise products and companies, as hundreds of millions of people may potentially be reached through a Facebook ad. But if you don’t …

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Mortgage Email Marketing Guide for Generating Leads

Knowing the best ways to market your company can be incredibly difficult. Traditional means would have you invest in billboards, commercials, or radio advertisements. But the most effective way to communicate with potential customers today is through email marketing campaigns. Email marketing is a powerful tool that can exponentially increase the amount of business your …

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What You Should Do With Mortgage Leads That Aren’t Ready

So your client isn’t quite ready to pull the trigger. Here’s your next move. An Interested Borrower Says, “I’m 6 to 12 months out from buying a home.” As a loan officer, you’ve probably gotten that objection before. But more often than not, when a prospect says they’re a year away from buying a home, …

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The 5 Emotional Phases of Growing Your Mortgage Business

For mortgage lenders, growing your business is no easy task. Here’s how to set the right expectations about the road ahead. Phase 1: Uninformed Optimism Maybe you’re somewhat new to the industry, or maybe you’re trying a different marketing strategy. Either way, this big change makes you hopeful for the future! You haven’t quite gotten …

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