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Must-Have Loan Officer Marketing Tools

The mortgage industry is a highly competitive market and for loan officers to stay ahead of their competition, they must have the right mortgage marketing tools in place to maximize their exposure and market themselves

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10 Strategies for Mortgage Lead Generation

The mortgage industry is highly competitive and, to be successful, you need a focused plan for quality mortgage lead generation. However, creating a consistent pipeline of leads every month is often the most challenging aspect

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How to Embed Video in Email

If you haven’t already considered adding video to your email marketing strategy, now is the time to do so. Research shows that adding the word “video” to an email subject can boost open rates by

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AI Chatbot for Mortgage Industry

In today’s technology-based world, everyone has access to information whenever they need it, including outside of traditional business hours. People want answers to their questions immediately and if they can’t find what they are looking

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Mortgage Video Marketing Using Social Media

Key Takeaways Video marketing offers several benefits for mortgage marketing strategies, including higher conversion rates, click-through rates, website traffic, and ROI. Different types of video content can be used to enhance mortgage marketing, such as

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YouTube Ads for Loan Officers

As a loan officer, your goal is to connect with potential clients and work to establish a relationship with them and possible referral partners. Adding video to your mortgage marketing, such as YouTube, is a

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Using Excel for Mortgage Pipeline Spreadsheet

If you are just getting started or do not consider yourself tech-savvy, you may consider managing your mortgage loan pipeline with Excel software. Excel mortgage management offers powerful capabilities. Are there better alternatives for mortgage

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What Is a 1003 Mortgage Application?

Today, more and more borrowers are looking to begin their loan process completely online. So, if you do not have a digital 1003 mortgage application form accessible on your website, chances are you may be

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Mass Email Marketing for Mortgage Business

The key to being a successful loan officer is communication. This includes everything from engagement with potential prospects, regularly connecting and educating borrowers throughout the loan process, and staying connected with previous clients to earn

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