Digital Entrepreneur

Benefits of Influencer Marketing in the Mortgage Industry

Benefits of Influencer Marketing in the Mortgage Industry

Influencer marketing is quickly becoming the best way to build and grow your brand online. In fact, Forbes reports that influencer marketing is growing faster than digital ads and providing much greater benefits for companies around the world. But what is an influencer and how is influencer marketing really able to benefit your mortgage business? …

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AI Chatbot for Mortgage Industry

AI Chatbot for Mortgage Industry

In today’s technology-based world, everyone has access to information whenever they need it, including outside of traditional business hours. People want answers to their questions immediately and if they can’t find what they are looking for, they move on to a competitor that will offer the answers they need. Unfortunately, as a mortgage loan officer, …

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Mortgage Marketing Tips: Facebook Video Ads Best Practice

Mortgage Marketing Tips: Facebook Video Ads Best Practice

When it comes to mortgage marketing, you often share the same home pictures or finance rates as the other mortgage loan officers in your area, making it difficult to stand out against the competition. Facebook ad videos may be the solution. Creating unique and inviting video ads is often the perfect way to set yourself …

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Using Excel for Mortgage Pipeline Spreadsheet

Using Excel for Mortgage Pipeline Spreadsheet

If you are just getting started or do not consider yourself tech-savvy, you may consider managing your mortgage loan pipeline with Excel software. Excel mortgage management offers powerful capabilities. Are there better alternatives for mortgage loan pipeline management? What is Excel? Excel is a Microsoft software program that you may already have on your computer …

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Facebook Ad Alternatives for Mortgage Officers

Facebook Ad Alternatives for Mortgage Officers

When most business owners think of social media marketing, Facebook is the typical go-to platform. As of January 2022, statistics show that Facebook is the most active social media platform and has over 2.91 billion active monthly users. While advertising is often necessary, there are Facebook alternatives that make more sense to you as a …

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Testimonial Marketing: Using Client Testimonials for Lead Generation

Testimonial Marketing: Using Client Testimonials for Lead Generation

As a mortgage professional, your business depends on quality lead generation to achieve success. One tool is often overlooked, despite being a valuable lead generation tool. Satisfied clients often offer reviews, and these can be powerful in the world of lead generation. Why are testimonials important when targeting new leads? What is testimonial marketing? Testimonial …

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