Advertising works. It works so well that even Google advertises. They also provide advertising services. Keep reading to learn the benefits of Google Ads to grow your mortgage business. Sponsored advertising brings in millions of leads for businesses. Your mortgage business can benefit from using Google Ads as a part of your marketing strategy. One …
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Time is the most valuable resource loan officers have when it comes to creating a high revenue-producing business. Therefore, it’s important to know how to qualify leads for mortgage loans immediately. The top reasons borrowers are rejected for loans are: A low credit score Recent negative credit history Bankruptcy Debt-to-income ratios. At the beginning of …
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Before you buy mortgage leads, you need to make sure you know what quality control measures you should take to avoid spending money on the wrong leads. Buying leads can be a beneficial marketing strategy, but it comes with risks if you’re not experienced buying from a vendor. If you want to maximize your opportunity …
Facebook is the most popular global social network used today. If you aren’t using Facebook posts to generate leads, you’re missing out on a phenomenal opportunity. In the first quarter of 2021, Facebook was reported as the largest social media platform with almost 1.9 billion active daily users globally. Approximately 200 million of which are …
Types of Facebook Posts That Can Generate Mortgage Leads Read More »
One of the most challenging aspects of working in the mortgage loan industry is keeping up a steady flow of leads. After all, without a solid lead pipeline, you will not be able to grow or sustain your business. To ensure you maintain proper lead-generating channels, you need to invest in tried-and-true methods that help …
Leads are absolutely vital to businesses today. They provide companies with the clients and customer base they need to survive in the market. Lead sources, relatedly, are the main way companies gain these clients and interact with their customers. So, you must build these strong and understand the data sets they provide to have long-term …
Mortgage CRMs are a tool that can make or break a company’s success. They have many great advantages – from their pipeline management services to their marketing services, compliance regulation, and the tackling of tedious tasks that prove to be all too time-consuming for loan officers. What is a mortgage CRM? Mortgage CRM, or Mortgage …
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One of the best ways loan officers can help ensure the success of their businesses is by using mortgage CRM software. Fortunately, there are many different mortgage-based CRMs on the market today, but not all of them are made equal. Each has certain advantages and benefits that can significantly impact the success of your business. …
The only way any company can grow is by accruing leads, including mortgage lending companies. Lead generation is, quite possibly, the most important thing any business does, so it’s vital that companies develop strong lead generation strategies. However, most struggle with lead generation. Usually, when people think about lead generation, they become overwhelmed with the …
Like many things, marketing has drastically changed over the past several years. One of the most significant recent changes has been how popular social media has become and how strong a platform for hosting ads. As of May 2021, Facebook reported that they have more than 2.85 billion active monthly users. This number is expected …