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YouTube Ads for Loan Officers

YouTube Ads for Loan Officers

As a loan officer, your goal is to connect with potential clients and work to establish a relationship with them and possible referral partners. Adding video to your mortgage marketing, such as YouTube, is a great way to do so. While YouTube may be known as a source of entertainment content, YouTube marketing is quickly

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Mortgage Marketing Tips: Facebook Video Ads Best Practice

Mortgage Marketing Tips: Facebook Video Ads Best Practice

When it comes to mortgage marketing, you often share the same home pictures or finance rates as the other mortgage loan officers in your area, making it difficult to stand out against the competition. Facebook ad videos may be the solution. Creating unique and inviting video ads is often the perfect way to set yourself

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Marketing to Realtors as a Loan Officer

Marketing to Realtors as a Loan Officer

As a loan officer, you understand the importance of a strong realtor relationship. If they don’t know who you are or have not actively worked to create a relationship, they are unlikely to send clients your way. Building a loan officer and real estate agent relationship is essential and should be a major component of

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Using Excel for Mortgage Pipeline Spreadsheet

Using Excel for Mortgage Pipeline Spreadsheet

If you are just getting started or do not consider yourself tech-savvy, you may consider managing your mortgage loan pipeline with Excel software. Excel mortgage management offers powerful capabilities. Are there better alternatives for mortgage loan pipeline management? What is Excel? Excel is a Microsoft software program that you may already have on your computer

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Facebook Ad Alternatives for Mortgage Officers

Facebook Ad Alternatives for Mortgage Officers

When most business owners think of social media marketing, Facebook is the typical go-to platform. As of January 2022, statistics show that Facebook is the most active social media platform and has over 2.91 billion active monthly users. While advertising is often necessary, there are Facebook alternatives that make more sense to you as a

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Testimonial Marketing: Using Client Testimonials for Lead Generation

Testimonial Marketing: Using Client Testimonials for Lead Generation

As a mortgage professional, your business depends on quality lead generation to achieve success. One tool is often overlooked, despite being a valuable lead generation tool. Satisfied clients often offer reviews, and these can be powerful in the world of lead generation. Why are testimonials important when targeting new leads? What is testimonial marketing? Testimonial

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