As a loan officer, your goal is to connect with potential clients and work to establish a relationship with them and possible referral partners. Adding video to your mortgage marketing, such as YouTube, is a great way to do so. While YouTube may be known as a source of entertainment content, YouTube marketing is quickly
When it comes to mortgage marketing, you often share the same home pictures or finance rates as the other mortgage loan officers in your area, making it difficult to stand out against the competition. Facebook ad videos may be the solution. Creating unique and inviting video ads is often the perfect way to set yourself
As a loan officer, you understand the importance of a strong realtor relationship. If they don’t know who you are or have not actively worked to create a relationship, they are unlikely to send clients your way. Building a loan officer and real estate agent relationship is essential and should be a major component of
If you are just getting started or do not consider yourself tech-savvy, you may consider managing your mortgage loan pipeline with Excel software. Excel mortgage management offers powerful capabilities. Are there better alternatives for mortgage loan pipeline management? What is Excel? Excel is a Microsoft software program that you may already have on your computer
When most business owners think of social media marketing, Facebook is the typical go-to platform. As of January 2022, statistics show that Facebook is the most active social media platform and has over 2.91 billion active monthly users. While advertising is often necessary, there are Facebook alternatives that make more sense to you as a
As a mortgage professional, your business depends on quality lead generation to achieve success. One tool is often overlooked, despite being a valuable lead generation tool. Satisfied clients often offer reviews, and these can be powerful in the world of lead generation. Why are testimonials important when targeting new leads? What is testimonial marketing? Testimonial
