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Mortgage Email Marketing Guide for Generating Leads

Knowing the best ways to market your company can be incredibly difficult. Traditional means would have you invest in billboards, commercials, or radio advertisements. But the most effective way to communicate with potential customers today is through email marketing campaigns. Email marketing is a powerful tool that can exponentially increase the amount of business your

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Local SEO Guide for Mortgage Leads

Earning a high ranking on search engines, especially the more popular ones like Google, can feel like an impossible task. Typically, the first results to crop up are those from nationwide companies whose lead generation strategies can be difficult to compete with. This is one of the most difficult challenges that any loan officer can

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Top 6 Mistakes to Avoid When Growing Your Mortgage Business

As a Loan Officer, you have a lot riding on your mortgage business. Here are some important lessons that you do not want to learn the hard way. Mistake #1: You Pay Big Money For Lead Generators A lot of mortgage lenders pay for “lead systems” that fall flat. These guys will promise you new

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What You Should Do With Mortgage Leads That Aren’t Ready

So your client isn’t quite ready to pull the trigger. Here’s your next move. An Interested Borrower Says, “I’m 6 to 12 months out from buying a home.” As a loan officer, you’ve probably gotten that objection before. But more often than not, when a prospect says they’re a year away from buying a home,

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Top 6 Problems With Most Mortgage Lead Generators

Here’s the harsh truth about why most lead generators come up short. Problem #1: Your Leads Are Uninformed As a loan officer, you have to put yourself in the prospect’s shoes. After a long day of work, Susie Homebuyer is trying to whip up dinner and get the dishes done so she can relax for

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The 5 Emotional Phases of Growing Your Mortgage Business

For mortgage lenders, growing your business is no easy task. Here’s how to set the right expectations about the road ahead. Phase 1: Uninformed Optimism Maybe you’re somewhat new to the industry, or maybe you’re trying a different marketing strategy. Either way, this big change makes you hopeful for the future! You haven’t quite gotten

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