As a mortgage loan officer with a lead generation strategy in place, chances are you receive many applications each and every month. Thinking about those applications, how many have you received this month from borrowers
In today’s digital age, more and more people are turning to the internet for everything from entertainment and news to searching for the perfect home and a loan officer or mortgage broker to help them
The mortgage industry is a highly competitive market and, as a loan officer or mortgage broker, you have to constantly be generating new leads in order to achieve your business goals. Generating a steady lead
Whether you are new to the mortgage industry or are a seasoned veteran, understanding mortgage marketing and implementing a strong marketing strategy is essential for your success. Determining what sets you and your business apart
As a mortgage broker, you understand that the mortgage industry follows economic cycles and can often include periods of extreme volatility. In order to survive these cycles and succeed where other mortgage brokers may struggle,
As a loan officer, you have a lot going on in your day-to-day, and marketing your services may be an aspect of your business that gets overlooked. But you have to market your business to
Whether you are a seasoned mortgage professional or a new loan officer trying to make a name for yourself, you know that hard work is essential to achieve your desired success. But the truth is,
One of the best ways loan officers can help ensure the success of their businesses is by using a mortgage CRM system. Fortunately, there are many different mortgage-based CRMs on the market today, but not
Update: This article was written in 2022 but updated for 2023* When it comes to the mortgage industry, one of the most difficult tasks a loan officer faces is consistently generating enough monthly mortgage leads
Every loan officer understands the power of building and nurturing relationships with key professional partners, but is a real estate agent relationship really important for a loan officer? Real estate agents can be one of
As a loan officer in the mortgage industry, acronyms are a part of your everyday conversation with coworkers and industry professionals. While it is unlikely that your leads, clients, and even real estate partners will
Loan officers and underwriters are both essential to the mortgage industry and the home-buying process. But can a loan officer influence the underwriting process? While both roles are essential to the home buying process, an
The mortgage industry is consistently changing and, to remain competitive, mortgage lenders must constantly adjust their marketing strategies in order to respond to the ever-changing interest rates and remain one step ahead of their competitors.
The mortgage industry is a highly competitive market and for loan officers to stay ahead of their competition, they must have the right mortgage marketing tools in place to maximize their exposure and market themselves
As a loan officer, it is important to work on building a relationship with your clients to best walk them through the mortgage process. Learning what questions loan officers should ask first-time home buyers is
Mortgage refinancing is a major component of every mortgage business and generating leads is something that every loan officer works to do. But what exactly are mortgage refinance leads? Should you buy them? Can you
The mortgage industry is highly competitive and, to be successful, you need a focused plan for quality mortgage lead generation. However, creating a consistent pipeline of leads every month is often the most challenging aspect
Video marketing is growing in popularity and successful businesses are realizing that they need to take advantage of this marketing media. In fact, Invideo reports that 9 out of 10 viewers report they want to
If you have a social media account, chances are you have seen a wide variety of memes shared by friends and family. These memes are cultural shorthand or sorts designed to emphasize a story or
As a mortgage professional, you know that your industry must comply with a long list of state and federal regulations. This is especially true when it comes to both traditional forms of advertising, as well