Awarded by Inc Magazine to their prestigious Power Partner awards and have been featured in these publications:
Awarded by Inc Magazine to their prestigious Power Partner awards and have been featured in these publications:
As a loan officer, it is important to work on building a relationship with your clients to best walk them through the mortgage process. Learning what questions loan officers should ask first-time home buyers is
Mortgage refinancing is a major component of every mortgage business and generating leads is something that every loan officer works to do. But what exactly are mortgage refinance leads? Should you buy them? Can you
The mortgage industry is highly competitive and, to be successful, you need a focused plan for quality mortgage lead generation. However, creating a consistent pipeline of leads every month is often the most challenging aspect
Video marketing is growing in popularity and successful businesses are realizing that they need to take advantage of this marketing media. In fact, Invideo reports that 9 out of 10 viewers report they want to
If you have a social media account, chances are you have seen a wide variety of memes shared by friends and family. These memes are cultural shorthand or sorts designed to emphasize a story or
As a mortgage professional, you know that your industry must comply with a long list of state and federal regulations. This is especially true when it comes to both traditional forms of advertising, as well
According to the Harvard Business Review, the average business professional spends 28% of the workday reading and answering emails. Much of that time is spent sifting through your inbox determining which emails require immediate attention
If you haven’t already considered adding video to your email marketing strategy, now is the time to do so. Research shows that adding the word “video” to an email subject can boost open rates by
Influencer marketing is quickly becoming the best way to build and grow your brand online. In fact, Forbes reports that influencer marketing is growing faster than digital ads and providing much greater benefits for companies
In today’s technology-based world, everyone has access to information whenever they need it, including outside of traditional business hours. People want answers to their questions immediately and if they can’t find what they are looking
LinkedIn is a social media platform designed for business professionals as a way to find and build professional relationships. Unfortunately, with so many professionals on LinkedIn, it can be difficult to actually make connections, with
In a world where content is king and just about everyone has some sort of social media profile, mortgage marketing has never been so important. While making regular text posts on social media can be
Converting a mortgage lead into a sale or closing requires a strategic plan and a lot of work. Earning the trust of new leads is never easy and everything you do and how you do
As a loan officer, your goal is to connect with potential clients and work to establish a relationship with them and possible referral partners. Adding video to your mortgage marketing, such as YouTube, is a
When it comes to mortgage marketing, you often share the same home pictures or finance rates as the other mortgage loan officers in your area, making it difficult to stand out against the competition. Facebook
As a loan officer, you understand the importance of a strong realtor relationship. If they don’t know who you are or have not actively worked to create a relationship, they are unlikely to send clients
If you are just getting started or do not consider yourself tech-savvy, you may consider managing your mortgage loan pipeline with Excel software. Excel mortgage management offers powerful capabilities. Are there better alternatives for mortgage
When most business owners think of social media marketing, Facebook is the typical go-to platform. As of January 2022, statistics show that Facebook is the most active social media platform and has over 2.91 billion
As a mortgage professional, your business depends on quality lead generation to achieve success. One tool is often overlooked, despite being a valuable lead generation tool. Satisfied clients often offer reviews, and these can be
In today’s world, people are used to being able to access information and what they need at the touch of a button. When it comes to your mortgage website, potential clients want access to fast