As a mortgage loan officer, you are always looking to generate new leads. In today’s world, technology is often the most common form of advertising and communication. Emails and social media often dominate your daily lead generation. While these methods are very effective, an old-fashioned thank you letter is often more effective as a lead generation tool. When a loan officer sends a handwritten thank you letter to a client, the client often finds it a more personal form of communication and is often more likely to remember you when someone they know needs a loan officer.
Can sending thank you cards or notes make a difference?
Thank you notes are a longstanding form of showing appreciation for something. Unfortunately, as technology has taken over so many aspects of our lives, sending it has become a thing of the past. However, that fact is what makes sending them now so important. While everyone else is simply sending emails to connect, a handwritten thank you card sets you apart from others. In addition, sending a thank you card to someone you have worked with or just met at a business networking event acknowledges your initial connection, helps you develop a continuing relationship and regularly keeps your name in front of them.
The use of thank you cards for lead generation is unlimited. Every time you meet someone and get their contact information, consider sending a thank you card. For example, when you go to a networking event and meet new people, you often spend the evening collecting business cards. After every new person, make some personal notes on the back of the business card about what you talked about or other significant information. A few days later, send out a thank you card that addresses what you talked about, what a pleasure it was meeting them, and how you look forward to connecting again. This practice opens the door for relationship building and possible leads.
Thank you card templates
While you see the benefits of writing thank you cards for lead generation, writing a thank you card isn’t always easy for people to do. What do you say to make a thank you card work for you? Here we have created some templates that work well in a variety of different circumstances. Simply copy the templates, adding specific personal details to them to make them more customized and address your connection to the individual.
1. Thank you cards for potential clients
This is a perfect template to send a thank you card to someone that has contacted you about potential mortgage loans or refinancing. Be sure to use this as a base and personalize it to the individual’s information.
Dear [First Name],
Thank you very much for contacting me about your new home purchase or potential home refinance. I understand that the loan process can be intimidating and confusing, so please do not hesitate to reach out if you have any questions.
I have worked with many others in your situation and would love the opportunity to help you attain a loan that best matches your needs.
I look forward to hearing from you,
2. Thank you cards to clients after a home closing
After you help a client finalize a loan and close on their new home, sending a thank you card acknowledges your appreciation for them choosing to work with you and is often a great way to keep them in mind when they have a friend in the same situation. It is also a great time to ask for referrals.
Dear [Client Name],
I wanted to reach out and say congratulations on your new home. I also wanted to take a moment to say thank you for choosing me to help you reach your goal of homeownership. Working with you was a pleasure, and clients like you are invaluable to my business.
Enjoy making your new home your own and treasure the new memories you will make.
If you have friends or family members looking to purchase or refinance their home, I hope that you will think of me and pass my name along, so I can help make more dreams come true.
All the best,
3. Asking for potential online reviews
Satisfied clients are great for reviews, but often they do not know where to post reviews. Sending them a personalized thank you card allows you to thank them for their business while also providing information for leaving a review. Use the middle of this letter to personalize the experience you had with this client.
Dear [Client Name],
I wanted to send a quick note to let you know how much I appreciated your business and working with you.
Your incredible organizational skills made the entire loan process run so smoothly, making it an absolute pleasure to help you acquire your loan.
If you have a moment and would be willing to recommend my services to other potential online clients, I would greatly appreciate it. [provide a link to the review site you would like a review on]
Thank you again for being an amazing client. I hope you enjoy your new home!
4. Sending to clients one year after closing
Keeping in contact with previous clients is a great way to keep your name on their minds for possible referrals. The first anniversary of homeownership is a great time to reach out to potential leads.
Dear [Client’s Name],
Happy Anniversary!! You have been in your new home for a year now, and I hope you have settled in and made some amazing memories!!
I was so happy to help you through your home-buying experience. I just wanted to check in with you and wish you the best. I also wanted to let you know that I am here if you or any of your friends or family members are looking to buy, sell, or refinance your home. I hope you will consider reaching out.
Thanks again, and I wish you a happy second year!!
5. When colleagues send you business referrals
Oftentimes you will receive client referrals from colleagues or other business connections. Thanking them for the referral acknowledges their efforts and allows you to offer help to them as well.
Dear [Colleague’s Name],
I wanted to take a moment to thank you for sending [Client’s Name] my way. It has been wonderful working with them and helping address their needs.
I appreciate our friendship and business relationship and, if I can return the favor in any way, please do not hesitate to reach out. Maybe we can get together for lunch sometime soon, on me!
Thank you again,
Tips for writing thank you cards that work
While a simple email may do for many different client correspondence or lead generation opportunities, thank you cards add an option to your arsenal. When you really want to make an impression, these tips can help make you create the perfect thank you card.
- Write thank you cards on high-quality stationery or note cards. Consider printing special thank you cards with your contact information already printed on the cards.
- Make sure to personalize the card. Take the time to include personal experiences and use your client’s name.
- Always say thank you and clearly express why you sent the note.
Thank you cards as a lead generation tool
In terms of lead generation, sending personalized thank you cards can make a huge difference. They show that you truly appreciate your clients, colleagues, and business relationships, and by simply saying “thank you,” you may be amazed at how many referrals will come your way.
If you are looking for additional ways to boost your potential client base, the team at Good Vibe Squad is here to help. Contact us online today to see how our team can give you an Unfair Advantage™ over your competition.