According to the Harvard Business Review, the average business professional spends 28% of the workday reading and answering emails. Much of that time is spent sifting through your inbox determining which emails require immediate attention
If you haven’t already considered adding video to your email marketing strategy, now is the time to do so. Research shows that adding the word “video” to an email subject can boost open rates by
Influencer marketing is quickly becoming the best way to build and grow your brand online. In fact, Forbes reports that influencer marketing is growing faster than digital ads and providing much greater benefits for companies
In today’s technology-based world, everyone has access to information whenever they need it, including outside of traditional business hours. People want answers to their questions immediately and if they can’t find what they are looking
LinkedIn is a social media platform designed for business professionals as a way to find and build professional relationships. Unfortunately, with so many professionals on LinkedIn, it can be difficult to actually make connections, with
Key Takeaways Video marketing offers several benefits for mortgage marketing strategies, including higher conversion rates, click-through rates, website traffic, and ROI. Different types of video content can be used to enhance mortgage marketing, such as
Converting a mortgage lead into a sale or closing requires a strategic plan and a lot of work. Earning the trust of new leads is never easy and everything you do and how you do
As a loan officer, your goal is to connect with potential clients and work to establish a relationship with them and possible referral partners. Adding video to your mortgage marketing, such as YouTube, is a
When it comes to mortgage marketing, you often share the same home pictures or finance rates as the other mortgage loan officers in your area, making it difficult to stand out against the competition. Facebook
As a loan officer, you understand the importance of a strong realtor relationship. If they don’t know who you are or have not actively worked to create a relationship, they are unlikely to send clients
If you are just getting started or do not consider yourself tech-savvy, you may consider managing your mortgage loan pipeline with Excel software. Excel mortgage management offers powerful capabilities. Are there better alternatives for mortgage
When most business owners think of social media marketing, Facebook is the typical go-to platform. As of January 2022, statistics show that Facebook is the most active social media platform and has over 2.91 billion
As a mortgage professional, your business depends on quality lead generation to achieve success. One tool is often overlooked, despite being a valuable lead generation tool. Satisfied clients often offer reviews, and these can be
In today’s world, people are used to being able to access information and what they need at the touch of a button. When it comes to your mortgage website, potential clients want access to fast
Today, more and more borrowers are looking to begin their loan process completely online. So, if you do not have a digital 1003 mortgage application form accessible on your website, chances are you may be
The key to being a successful loan officer is communication. This includes everything from engagement with potential prospects, regularly connecting and educating borrowers throughout the loan process, and staying connected with previous clients to earn
In our highly digital world, customers for every industry expect information at their fingertips, and the mortgage industry is no different. For this reason, it is essential for mortgage lenders to cater to these tech-savvy
When you think of mortgage marketing materials and your marketing campaign, chances are your focus turns to digital marketing solutions, such as social media and email marketing campaigns. However, focusing solely on a digital platform
When you think about it, most of your business likely comes from referrals in one form or another. Referrals typically have a 30% higher conversion rate and, when current customers are satisfied, 69 percent of
The mortgage industry is highly regulated and, as a mortgage loan officer, your business strategy must abide by mortgage compliance regulations. While many loan officers and businesses pay compliance officers to monitor for compliance, all