In today’s digital age, more and more people are turning to the internet for everything from entertainment and news to searching for the perfect home and a loan officer or mortgage broker to help them get the home of their dreams. As a loan officer or mortgage broker, your goal is to have a quality website and marketing strategy that helps ensure these viewers find your business, allowing you to produce a steady stream of leads that you can focus on moving through the pipeline. While many loan officers or brokers choose to manage this on their own, others turn to mortgage marketing agencies that specialize in marketing and making sure that your leads never end.
- Understand what mortgage marketing is and what it means for you as a loan officer or mortgage broker
- Learn the importance of generating a steady stream of leads
- Compare some of the top mortgage marketing agencies in 2022
What does mortgage marketing mean?
The mortgage industry can be overwhelming and confusing to the average homebuyer. Over the years, loan officers and mortgage brokers have learned that traditional advertising that simply puts out your business name, contact information, and services offered was simply not enough to make a business stand out above the competition. As loan officers and mortgage brokers struggled to break away from the competition, they learned that providing educational information to potential borrowers was an effective way to not only educate consumers but also a way to highlight their expertise.
Mortgage marketing refers to marketing strategies that work to inform and educate consumers, as well as persuade them to use your specific loan services as opposed to your competition. This method has proven to be a successful method for lead generation in the mortgage industry.
Why are leads important?
Without a steady stream of mortgage leads, it is difficult for any loan officer or mortgage broker to maximize growth and revenue. If you have no leads coming in, you do not have the opportunity to convert prospects into customers and will ultimately fail. While lead generation can be time-consuming and, in some cases, seem difficult, it is an essential part of every successful business. Having a quality lead generation strategy in place is necessary for every successful business.
Best mortgage marketing companies
If you struggle to create your own lead generation strategy and have relied on purchasing leads to keep your business going, you probably already know that will not work forever. In this case, it is time to bring in the experts. Mortgage marketing agencies specialize in creating a comprehensive lead generation strategy for your business that can include everything from custom website redesign to email campaign automation and so much more.
Here we take a look at some of the top mortgage marketing agencies available in 2022 to help you decide which agency can help deliver exactly what your business needs.
1. Good Vibe Squad
Good Vibe Squad is the only mortgage marketing company that offers a complete Done-For-You Fractional CMO (Chief Marketing Officer). This service is designed to help loan officers streamline and automate their marketing efforts to create a steady stream of leads while allowing them to focus on other aspects of the business, such as originating loans and closing deals. Their Hybrid Automation system automates all aspects of your pipeline, directing new leads to qualified, pre-approved buyers without you needing to lift a finger. Good Vibe Squad focuses solely on mortgage marketing.
- Done-For-You Fractional CMO (Chief Marketing Officer)
- Hybrid Automation System
- Step-by-step courses on sales training, systems training, phone scripts, and more
- 3 Phase AAA Formula Loan
- Acquisition System
- Complete lead to client automation
Must schedule a loan strategy call to determine pricing
Kaleidico is a full-service marketing agency that has been generating leads for businesses since 2005. They believe that every lead generation program is unique to the specific business and industry, and they gear their services to your industry needs. The founder and President, Bill Rice, has over 20 years of experience designing and building online loan origination and lending websites. They offer a full range of marketing solutions to help improve your lead generation.
- Web design and development
- Lead generation
- Brand strategy
- Content marketing agency, offering content writers and editors
Must schedule a loan strategy call to determine pricing
LeadPops is a marketing agency that specializes in the mortgage, real estate, and insurance industries. They are based out of San Diego, California, and have developed lead generation technology and marketing solutions geared specifically for mortgage brokers and loan officers. Their goal is to provide a full-service marketing platform that allows you to put your marketing on autopilot and focus on closing deals.
- Conversion Pro Website™
- Conversion Funnels
- Local SEO
- Digital Advertising
- Personal Success Coach
Must call for a free digital marketing assessment to determine pricing
4. Top of Mind/Black Knight/Surefire
Originally known as Top of Mind but acquired by Black Knight, Inc, this agency offers the Surefire CRM and Mortgage Marketing Engine to help loan officers and mortgage brokers win new business while also driving repeat business. In addition to the Surefire CRM, they offer a wide range of additional mortgage marketing services.
- Surefire CRM
- Data management
- Temporary marketing staff
- New loan officer training
- Brand management
- Automated omnichannel marketing
- Content creation
Request a demo for pricing information
BranDignity is a full-service digital marketing strategy agency that can take your mortgage business to the next level through brand development and online marketing. They have been featured in major publications like Inc. and Entrepreneur. They take a strategic online marketing approach for all their clients and provide a detailed outline of what they do and why they are doing it.
- SEO and Local SEO
- Marketing automation
- Internet consulting services
- Design and Branding
- Pay-per-click advertising
- Content copywriting
- Mobile app design and development
- Social media marketing
- Website conversion optimization
Request a proposal based on the services needed.
6. Strategic Vantage
Strategic Vantage is a marketing agency specializing in the mortgage banking and financial services industries. They specialize in general marketing, public relations, and social media.
- Public relations
- Brand development
- Print advertising
- Online advertising
- Website development
- Email marketing
- Social media training
- Social media strategy and implementation
- Content development
Must contact to determine individual pricing based on chosen services.
No independent reviews are available at this time.
LenderHomePage offers an all-in-one platform designed to generate clients and referral partners for independent loan officers and large mortgage firms. They have been building mortgage-dedicated websites for over 15 years and the sites they create are ADA-compliant, have an SSL certificate, and include mortgage calculators. Their platforms in 100$ customizable and offers CRM and LOS integrations.
- Mortgage websites
- Mobile app
- Point-of-sale platform
- Social media marketing
Pricing begins at $97/month for a single user.
8. Vonk Digital
Vonk Digital is a turnkey mortgage marketing website platform that allows you to bring your business to the internet. They offer this service exclusively for mortgage brokers, loan officers, and lenders.
- Complete website
- Fully customizable forms for lead funnels
- All-in-one review feed
- Easily integrates with most CRMs
- Written content for blogs
- Support team available
- Fees start at $137/month with a $279 setup fee for a single loan officer.
- Up to a 15-member loan officer team starts at $167/month with a $349 setup fee.
- Enterprise package for more than 15 loan officers starts at $247/month with a $649 setup fee.
How to choose the right lead generation company for your business.
There are probably as many marketing agencies out there as there are loan officers, so finding the right mortgage marketing company for your business may seem like a challenge. While many marketing companies provide services for a wide range of industries, it is best to start with marketing companies that cater to the mortgage industry as they are more likely to understand your unique needs. Some questions to consider when looking for a new mortgage marketing agency for lead generation include:
- Do they work with mortgage companies?
- Do they have case studies that can show their success in the mortgage industry?
- Where do their current clients rank in Google search results?
- Can they create an SEO website, as well as a content strategy?
- Do they offer social media marketing?
When choosing the right lead generation and marketing agency for your business, you want to find a company that is willing to listen to your needs and that you feel comfortable working with. Be sure to check out online reviews and see how other mortgage brokers or loan officers rate their services.
Quality lead generation is essential for success
Lead generation is essential for success as a loan officer. While many marketing strategies can be implemented by yourself, if you have not found success or do not have the time to invest in marketing, it may be beneficial to hire a mortgage marketing agency that can help you develop a steady lead generation strategy.
Let Good Vibe Squad give you an unfair advantage™
The team at Good Vibe Squad understands the importance of a quality stream of leads for any business, but especially for those in the mortgage industry. Our Unfair Advantage™ program will help you develop the lead generation you need to boost your revenue in no time. To learn more about how we can help you achieve your business goals, schedule a strategy call today.