LS EP 13: Top Marketing Strategies for Your Mortgage Business with McBilly Sy

McBilly Sy is an award-winning marketing expert, coach, and co-founder of Good Vibe Squad, recently named by Inc. Magazine as one of the fastest-growing companies of 2023. As a mortgage coach and digital marketing guru, he has helped over a thousand loan officers and mortgage brokers close loans and continues to champion them toward success in the dynamic realm of the mortgage industry.

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Episode 13 McBilly Sy

Create exponential growth and profit for years to come – all while having more free time to focus on what matters most. 

In This Episode

Join us in the realm of marketing excellence with Good Vibe Squad’s very own co-founder and award-winning mortgage marketing expert, McBilly Sy, as he shares his insights on the best ways to navigate the digital marketing space and gives us practical strategies that can leverage knowledge on consumer psychology.

McBilly delves deep into the facets of marketing that truly set mortgage businesses apart, underlining the significance of cultivating a robust and captivating online presence, a cornerstone in today’s digital landscape. This includes the pivotal role of establishing a credible online footprint even before venturing into the intricacies of a full-fledged website and the irreplaceable value of gathering reviews for your business in capturing the attention and trust of potential consumers  

Beyond the rudiments of advertising, McBilly advocates for a more holistic marketing approach, one that seamlessly integrates organic channels and strategic paid traffic. This dynamic fusion not only nurtures leads but also forges lasting relationships with consumers. At the heart of his discourse lies the “High Impact, Minimum Effort” strategy—a masterstroke for modern businesses aiming to make waves without drowning in complexity. From creating compelling profiles across major social media platforms to channeling efforts into a singular platform to build credibility and consistency, and eventually repurposing content to sustain an omnipresent online persona—each phase is a stepping stone towards commanding attention and building authority.

Discover Stories and Strategies in this Episode:

  • Understanding the consumer buying behavior
  • How to hook consumers with reviews
  • How organic channel + paid traffic helps in trust-based marketing
  • Set up your social media and Google My Business accounts first before your website
  • High Impact, Minimum Effort
  • Relevancy, Proximity, and Credibility in SEO
  • The 3 Phases of Organic Marketing
  • Using Misconception Marketing: Tips + Examples
  •  A confused buyer is never gonna be a buyer
  • How to repurpose and distribute content to be omnipresent in social media
  • The 3 Ms to Effective Marketing: Market, Message, and Media
  • When you sell to everyone, you sell to no one
  • Using the “Hero’s Journey” to tell your origin story

Resources Mentioned:

The 4 Obsessions of an Extraordinary Executive by Patrick Lencioni –

What the Heck Is EOS? A Complete Guide for Employees in Companies Running on EOS by Gino Wickman and Tom Bouwer –

Contagious: Why Things Catch On by Jonah Berger –

The Guest

McBilly Sy is an accomplished marketing expert, sales specialist, and co-founder of Good Vibe Squad. Together with Preston Schmidli, they have grown Good Vibe Squad into an award-winning mortgage marketing agency, recently hailed by Inc. Magazine as one of the fastest-growing companies in America in 2023. He has helped over a thousand loan officers and mortgage brokers close loans, sharing his expertise in technology and marketing, and empowering them to unlock their true potential and buy back their time with their families. His profound commitment to personal growth and relentless pursuit of knowledge allowed him to master the intricacies of online marketing and business development.




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About the Show

For the Mortgage Pro that seeks to become better every day, this show is for you.

We connect with top Loan Originators, Branch Managers, Broker Owners, and various experts to arm you with the strategies and tactics to grow your loan volume.

We get down to business in this show, but you’ll find a lot of laughter with it too. Life’s short, so we have fun.

About the Host

Preston Schmidli is an accomplished serial entrepreneur, sales coach, author, and co-founder of Good Vibe Squad, an award-winning marketing agency for mortgage professionals.

Next Episode

LS EP14: Mortgage Innovation: EpochOS, Tech, and Empowerment with Evan Wade


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Barry Habib

Barry Habib

Bestselling author, award-winning mortgage icon, and founder and CEO of MBS Highway

Hammer Helmer

Hammer Helmer

Mortgage industry veteran, topnotch digital marketing expert and entrepreneur, and Founder of OriginatorSuccess

Mary Jane Juip

Mary Jane Juip

Expert mortgage loan originator and Senior Mortgage Loan Officer at MFS Lending

Jason Frazier

Jason Frazier

Award winning mortgage marketer, sought-after national speaker, and EVP of Growth at Rebel iQ

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Learn real-world examples and insights to elevate your game in the industry. With a lineup of top mortgage professionals, marketing and sales professionals, this show is a treasure trove of knowledge and inspiration.

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