When mortgage loan officers think about LinkedIn marketing, they focus on their profile and networking with others, and the organic reach they can achieve with these marketing tools. However, LinkedIn offers a powerful ad platform
As a loan officer, you are always looking for ways to connect with clients and enhance your business. Finding original and unique ways to target new customers can make a big difference and YouTube may
Lead generation is essential to your success as a loan officer, and you know that building and nurturing a relationship is an important component. Social media, such as Facebook or Instagram, allows you to create
Appraisals are a necessary part of the home buying process. However, the loan appraisal process can throw a wrench in the home buying or refinancing process when the appraisal comes back lower than expected. While
As a loan officer, making the most of your marketing is essential when it comes to lead generation. While many people turn to Facebook when it comes to social media, there is a wealth of
In a highly digital world, nearly everyone is on at least one social media platform. People can access them on the go with their phones, spending an average of 145 minutes on asocial media every
Working with social media can be challenging for anyone. You already have a Facebook account where you share blogs and tips and engage with potential clients. Do you really need a Twitter account too? The
In the digitally driven world we live in today, marketing tends to focus on things like a business website or social media marketing. While these are important tools, loan officers should not turn their back
As a mortgage loan officer, you are always looking for ways to market yourself and generate leads and referrals. One key tool to do this is social media. However, in order to be successful with
Today’s world is technology-based. We carry the world in our pocket, and while this can be distracting at times, it can also provide mortgage loan officers with a pocket full of mortgage marketing tools and
As a mortgage loan officer, you are always looking to generate new leads. In today’s world, technology is often the most common form of advertising and communication. Emails and social media often dominate your daily
If you are considering a career as a mortgage loan officer, you are not alone. In fact, U.S. News lists a loan officer in the top 10 careers in the business jobs category. But what
According to Stanford Economist Nicholas Bloom, 42 percent of the U.S. labor force is now working from home. While the COVID crisis sparked a huge rise in the need for employees to work from home
As a mortgage loan officer, meeting your customers’ needs is essential to achieving success. Whether you are a seasoned mortgage loan officer or just getting started, mortgage education is important. Reading some of the top
There is an art to using cold calling to generate leads, but this article will start you with the framework and show you how to do cold calling successfully. Cold calling lead acquisition is a
In today’s age of text messaging and social media marketing, cold calling to generate leads may seem old-school. It’s important to remember that leads are still human beings and not resources. Direct interaction allows you
There are a lot of moving parts to a real estate transaction and several key players collaborating to close the deal. If you’re new to real estate lingo, you may have a lot of questions.
A strong referral network is vital to building trust in your financial transactions and competitive portfolio. A referral network is a collection of individuals who recommend the business to one another, and it’s an excellent
Are you confused about the different contact management software (CMS) systems available for your business? It can be overwhelming when you define your business processes to increase the efficiency of your day-to-day interactions. This article
Real estate professionals tend to take on many roles to remain competitive in the industry and maximize profitability. Some professionals may even wonder, “can a real estate agent be a loan officer?” The short answer