LS EP 18: How to Use SEO to Grow Your Business: Top Strategies with Damon Burton

We delve into the intricacies of SEO (Search Engine Optimization) with Damon Burton, expert SEO consultant, bestselling author, and founder of SEO National. Having two decades and more of experience in SEO, he has worked with big names such as the Utah Jazz Team Store, Shark Tank’s Spoonful of Comfort, Comcast, and Inc 5000 companies, as well as getting featured in Forbes, Entrepreneur Magazine, BuzzFeed, and USA Weekly.

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Episode 18 Damon Burton

Create exponential growth and profit for years to come – all while having more free time to focus on what matters most. 

In This Episode

We are joined by the founder of SEO National and bestselling author, Damon Burton, to explore all about SEO (Search Engine Optimization) and its impact in a business. Damon shares what constitutes a solid, well-built website, reveals his approach to revamping websites and achieving a balance between features, content, and enhanced flexibility, as well as uncover the common SEO sins people make and how to avoid them.  

The ever-evolving landscape of SEO has proven time and again that, no matter how quiet it is compared to social media, it still is a surefire win to boost your business—if done correctly. We delve into its core and discuss the average timeline for clients to witness progress after working on their site’s SEO, comprehending the balance between progress and monetization. Damon also gives us valuable tips on choosing the right SEO company, and in contrast, the red flags you’ll have to watch out for when it comes to scam SEO firms.

Is it even possible to build a multimillion-dollar agency but never spend a dollar on ads? Well, Damon is a living testament to it, and he has achieved that even after going through tough markets like today. His secret? He shares it with us as he narrates his journey with his SEO career and the impactful lessons he learned and implemented along the way. One thing’s for sure, though: SEO may not be loud, but it can definitely give you steady growth for your business and success you might have not even imagined of having.

Discover Stories and Strategies in this Episode:

  • What is SEO (Search Engine Optimization)?
  • Key Elements of a Well-built Website
  • Revamping Cluttered Websites
  • Optimizing Content and Website Features
  • Common SEO Mistakes and How to Avoid Them
  • Average Timeline for SEO Progress
  • Top Tips for Finding a Reputable SEO Company
  • Understanding the Balance between Progress and Monetization
  • How to Target Appropriate and Monetizable Keywords
  • Social Media vs. SEO in Digital Marketing
  • Is ROI After 60 days of SEO Possible?
  • The 3 Types of Content Consumers
  • Damon’s Journey and Evolution with his SEO Career
  • Accelerating the Learning Curve

Resources Mentioned:

They Ask, You Answer by Marcus Sheridan –

The E Myth by Michael Gerber –

The 4-Hour Work Week by Tim Ferriss –

The Guest

Damon Burton founded his company, SEO National, in 2007 and has been running a global team under his SEO expertise for more than 2 decades ever since. Despite the recession and even through the recent tough market, he has come out strong, grew his team into a multimillion-dollar company, and has continued to work with high-profile clients.    

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About the Show

For the Mortgage Pro that seeks to become better every day, this show is for you.

We connect with top Loan Originators, Branch Managers, Broker Owners, and various experts to arm you with the strategies and tactics to grow your loan volume.

We get down to business in this show, but you’ll find a lot of laughter with it too. Life’s short, so we have fun.

About the Host

Preston Schmidli is an accomplished serial entrepreneur, sales coach, author, and co-founder of Good Vibe Squad, an award-winning marketing agency for mortgage professionals.

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Mary Jane Juip

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Learn real-world examples and insights to elevate your game in the industry. With a lineup of top mortgage professionals, marketing and sales professionals, this show is a treasure trove of knowledge and inspiration.

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